Staff, Customer and Channel Partner Incentives

Mar 1, 2019 | Events | 0 comments

Capitalising on major events through Incentive travel programs is a highly engaging way to encourage employees, customers or partners to boost sales and drive targets or engage with your brand.

In a recent survey held in 2018, the Incentive Travel Industry Index powered by SITE Index, IRF Outlook and FICP provided unprecedented, consolidated insights into the current state of incentive travel and where it is headed. The survey had With over 1,000 respondents from 80 countries. Key findings include:

  • Over half (54 percent) of buyers report an increase in budgets year over year with the median per-person spend remaining stable at USD$4,000. Corporate users report a higher median spend (USD$4,550) versus incentive agencies (USD$3,500).
  • Sixty-five percent of buyers are increasing the number of incentive program qualifiers, fueled by company growth and optimism in the economy.
  • Sales and profitability remain the top reasons to run an incentive program, but more importance is being given to building relationships between management and employees, increasing productivity and employee engagement.
  • Almost 70 percent of buyers say their programs are effective at achieving business objectives. However, only a quarter always measure ROI/ROO.

We’ve researched key public events around Australia occurring in the second half of 2019 and listed them below.  Take a look and see if there are any major events that have synergy with your brand and we can work with you to devise an incentive program for your high achievers..

Brisbane Times Good Food Month Food & Beverage July QLD
Watpac Townsville 400 Sporting 5th-7th July QLD
Birdsville Big Red Bash Music 16th – 18th July QLD
Regional Flavours Food & Beverage 20th-21st July QLD
Winter Reds Weekend Food & Beverage 26th-28th July SA
Ipswich SuperSprint Sporting 26th-28th July QLD
Huon Valley Mid-Winter Festival Art & Culture 12th-14th July TAS
Revelation Perth International Film Festival Art & Culture 4th-17th July WA
Manchester United Tour Sporting July WA
Bledisloe Cup Sporting 10th August WA
Melbourne International Film Festival Art & Culture 1st-18th August VIC
Darwin Festival Art & Culture 8th-25th August NT
Audi Hamilton Island Race Week Sporting 17th-24th August QLD
Mount Isa Mines Rotary Rodeo Sporting 9th-11th August QLD
Tasmanian Whiskey Week Food & Beverage 12th-18th August TAS
Cinefestoz Art & Culture 28th Aug-1st Sep WA
Emirates Australian Open Sporting 5th-8th Sep NSW
AFL Finals Series Sporting September National
Melbourne Fringe Festival Art & Culture 13th-30th Sep VIC
Spring Racing Carnival Sporting September VIC
Alice Desert Festival Art & Culture 30th Aug-13th Oct NT
NRL Grand Final Sporting 6th Oct NSW
Birdsville Races Sporting 6th-7th Sep QLD
Brisbane Festival Art & Culture 6th-28th Sep QLD
The Sydney Morning Herald Good Food Month Food & Beverage 1st-31st Oct NSW
Supercheap Auto Bathurst 1000 Sporting 10th-13th Oct NSW
Orange Wine Festival Food & Beverage 18th-27th Oct NSW
Australian Motorcyle Grand Prix Sporting 25th-27th Oct VIC
Melbourne Festival Art & Culture October VIC
V8 Supercars Gold Coast 600 Sporting 25th-27th Oct QLD
Melbourne Cup Carnival Sporting November VIC
Queenscliff Music Festival Music 22nd-24th Nov VIC
Coates Hire Newcastle 500 Sporting 22nd-24th Nov NSW
Taste of Melbourne Food & Beverage November VIC
Margaret River Gourmet Escape Food & Beverage 8th-17th Nov WA
Feast Festival Food & Beverage 9th-24th Nov SA


STUDY: Society for Incentive Travel Excellence (SITE), Incentive Research Foundation (IRF), and Financial and Insurance Conference Professionals (FICP) released of the first joint study of the global incentive travel industry. Incentive Travel Industry Index powered by SITE Index, IRF Outlook and FICP

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