Latest in Event Engagement, Tech and Style Trends

Event management is a fast paced and ever changing industry that is constantly influenced by the latest trends and technologies emerging in the market. At Forum Group Events our goal is to use these trends to consistently deliver memorable experience that educate, connect and or inspire. Here is our list of the latest trends that we are currently seeing in our industry:

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  1. Technology that engages

Utilising innovative technology has become a more integrated aspect of event planning and increasingly we are seeing organisations incorporating technology to push delegate engagement. Some examples of this include:

– Virtual and augmented reality: with fantastic implications for corporates to showcase their products, we have seen hotels and the tourism industry embrace this technology and combine it with traditional marketing and business development methods with great results.

– Gamification:  e.g. think of the huge phenomenon that was Pokemon Go. A similar concept can be applied to events and team building activities.

– Using data capture: think about the impact of gauging audience reactions to live experiences will have. Post event surveys are quickly becoming a thing of the past.

– Artificial intelligence: Feeling overwhelmed with amount of data captured? AI will assist in the ability to analyse and sort through it all helping you to get on with leveraging the intel.

– RFID wristbands and other wearables: Name badges and hand held scanners will be replaced with RFID wristbands that track delegate movement through a tradeshow and offer a customised experience. Attendees can receive a personalised link to a page of digital content with their photos, notes, what they clicked on, etc.

– Beacons & geofencing: Event organisers will be able to receive rich aggregated data on guests – i.e. where they visited, for how long, their demographic. This info can then be shared with the host to aid future campaign planning.  The potential to observe delegate behaviour will lead to even further customised experiences. Consider this – advertisements can be switched depending on the demographic of who is present.

– Interactive social media: Utilising social media to boost engagement is nothing new. However, we are especially witnessing the rise of SnapChat with over 110 million daily views and other platforms incorporating SnapChat features, it is certainly one to try.

– Video trumps all other content! – see point 4 below.

– Other hardware tech is becoming prominent and accessible, such as drones.

– Webcasting is now cheaper and easier to use than ever before. Consider the impacts of this technology! Delegates can attend meetings remotely and you can record and publish seminar content simultaneously.

 

  1. Personalise and customise – whenever you can

Intimate events are gaining traction. The big ballroom events still have their place however smaller, customised events are being held more frequently as people look to gain knowledge that is directly personalised and targeted to them.

Delegates have spoken through record attendance numbers – they want to attend smaller events where they have the chance to interact with other guests and invited speakers, have their questions answered, and be given the opportunity to contribute their own knowledge. They want organisers to facilitate introductions to contacts that are meaningful and relevant. As corporate marketers hosting events – we can use this trend to organise highly successful, targeted, sell-out events.

 

  1. Creative interactions

Further to the point above, enhanced delegate interaction can be coupled with the opportunity to be creative! Involve your guests in fun and effective engagement strategies. Think outside the box and make an educational experience memorable. Combine technology with creativity, for instance, invite delegates to draw on an iPad and have their artwork projection mapped onto a wall within the event space.

 

  1. Video is killing images, advertising, blogs, PowerPoint and ALL other content

Video has been outperforming images and worded social media posts for quite some time now, however more recently, customised video production, editing and promotion has never been easier or more affordable for marketers who happen to be hosting an event they wish to showcase. Forum Group Events’ team can assist you with this process and in particular with engagement strategies that will extend the life of your event, maximising the ever-important return on marketing spend investment.

 

  1. Style trend: Fresh, greenery

In terms of event styling – adding greenery via flora and graphic imagery is the latest hot design trend. Not only does it signify freshness but green tones and leafy images give people a sense of wellness. If you can, take your event outdoors literally or decoratively! Do everything you would normally do in amongst nature, under a marquee or theme your room using natural tones and leafy, outdoorsy props.

 

  1. Program it in: Make guest wellness a priority

We are hoping this one is more than a passing trend. Apply this approach to your events program by incorporating healthy menus, meditation, yoga, exercise, relaxation sessions, tranquil outdoor functions, chill out lounges or feature fresh greenery as part of your event décor and your delegates will reap the benefits as well as, with any luck, recall the event positively! As delegate happiness is an important measure of your success, incorporating this trend is a fantastic and stress-free addition to your to-do list.

 

For inspiration or information on how to apply these event trends to your next campaign, contact the Forum Group Events team on (02) 9212 6125 or info@forumgroupevents.com.au

The Event Management Organisation of the year is…FORUM GROUP EVENTS!

Forum Group Events has taken home the Meetings and Events Australia (MEA) national award for best ‘Event Management Organisation’ overcoming strong competition at the MEA gala dinner held at the ICC Sydney.

 

Managing Director, Leanne Constantino, accepted the trophy recognising the company’s stellar delivery of conferences, meetings and events in Australia, saying the announcement was testament to the dedication, creativity and passion of Forum Group Event’s team of event professionals.

 

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“The entire team here at Forum Group Events is delighted to receive the 2016 MEA national award marking our 20 year anniversary. We absolutely thrive on creating memorable experiences that connect, educate and inspire. Looking to the future, our aim is to continue to deliver innovative integrated events and marketing solutions whilst providing our clients outstanding customer service.” said Constantino.

 

The ‘Event Management Organisation’ category measured the impact and efficacy of event management companies over the previous year. The award was judged on several criteria, including business planning and management, marketing strategy, resource management, creativity and innovation, financial performance, contribution to the industry as well as the overall uniqueness of the company.

 

ABOUT FORUM GROUP EVENTS

Trusted by global Fortune 500 companies for over 20 years, Forum Group Events is a multi award-winning integrated events marketing and management organisation.

 

Forum Group Events has a national network alliance of innovative professionals that strive to deliver world-class events. We create end-to-end marketing experiences that connect, educate and inspire whilst driving business results for a diverse range of clients.

 

Our integrated campaign approach offers a complete solution to meet event and marketing objectives. The FGE team excels at event strategy, event management, event promotion, audience acquisition and extending the life of an event whilst always maximising ROI.

 

For further information visit www.forumgroupevents.com.au